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Tuesday, January 15, 2008

Gaga over Google

Google Adsense has taken the world by storm. Now the small guy can get a slice of big profits. But exactly how should one go about generating revenue from it? This article is designed to help you to decide what sort of web-page to make – one that will realize the largest profits.

First you should pick a theme where there is at least some competition. That is to say, if you choose a family history web page, you may only get genealogy ads in your Adsense boxes. These may be very low paying ads and hardly worth your while. Before building a web page you should check and see how much people are paying for a certain type of ad. To that end – PC Bidbrowser will give you an idea how much advertisers are paying at Overture, and you can extrapolate or take an educated guess at Adsense.

But is finding the highest paying keyword the best way to build a page around? Consider the point that there may be so much competition that your web-page may never see the light of day. If no-one ever reads your site, you have no clicks, hence no revenue. No, the money-making truth lies somewhere in the middle. You need a topic that has low enough competition that people will actually find it on search engines, but also high enough competition that you will receive some cash from advertisers.

A neat program called ‘keyword sleuth’ allows you to find alternate keywords that are still highly searched yet low in competition. Other programs do similar functions.

Find 6 or so topics that you find a nice balance between competition and reward. Now how do you build a web-page that will give some new slant on the topic?

Does your web-page really need to be unique? Perhaps you could write an interesting page or two about the subject along with some links. For instance, perhaps you want to write a site on stock market trading. If you’ve ever been in the stock market you could write a real life trading experience. Make it exciting, while keeping it truthful. What led you to invest? What stocks did you trade and why? Did you make money or lose some? Do you have any advice to give to new investors? Could you find a couple of links for free screeners or some other tool that would be useful? Did you employ any special techniques – humorous or not?

You see, it doesn’t have to be about making millions with your trading system, it can be a funny life experience which we all can learn from.

Tuesday, January 8, 2008

Domain Registration: How Many Extension Should You Register

When it comes to selection of a domain name, people are often inundated with several questions. One of the most important of them is which extension should I choose - dot-com or dot-net or dot-biz?

There are circumstances when you will think it is fit to register more than one extension. This article is aimed at helping you to make the right decision.

A common problem is that people usually type in .com all the time on net and land up on various other sites. This could be troublesome both for the business and the customer.

When you select a domain name, you are always given a list of different extensions to choose from. These extensions can help specify the type of products or services you are offering online or your geographical location.

To begin this article, I am giving some basic definitions of the extensions you can choose from:

* .com signifies "commercial". It is the most well-known extension and preferred by all commercial enterprises. The acute scarcity of unforgettable .com domain names has led to creation of several other extensions.

* .net signifies “network". It is generally used by internet service providers, web hosting companies, or other firms related to network or internet services.

* .org signifies "organization". It is commonly used by non-commercial web sites. But, at present, many businesses register their matching .org extension to their .com domain names.

* .biz signifies “business”. It is used for business web sites. There are more chances of you getting this extension because of its low current penetration.

* .info signifies “information”. It is generally used for information sharing web sites. This too like .biz is gradually growing in popularity and there is more likelihood of you getting it.

Your first aim should be to get a perfect domain name for your business. Once you have done that you should then consider registering other extensions for the same domain name.

It is up to you to decide which extensions are most relevant for your business. It depends a lot on your customer base, range of products/services, and also your brand image.

You should always use domain forwarding service to redirect visitors from your other domains to your primary domain. This is quite essential since visitors may get confused about your web site address and may reach your competitor’s web site. For example, you domain name is home-appliances.net and your potential customers may reach home-appliances.com, which is your competitor.

Prevention is always better than cure. So, instead of buying a rival domain name from someone (at a high cost), it is always preferable to register that domain name yourself (at a low cost).

We find that name protection and greater coverage are the two key forces driving the need for registering more than one domain name. The accessibility of the site increases by registering more than one extension for a domain name.

There are other advantages of multiple domain name registration. It helps in creating a demand for similar domain names due to people realizing that so many domain names are available related to the primary one.

But some observers in the industry have a different viewpoint. They think that having more than one domain extension is very confusing for the visitors to these sites.

In conclusion, I would like to say that your primary target should be .com and thereafter, find out the relevant extensions for your business and try to register them also. I recommend you to register all relevant extensions so as to guarantee maximum coverage and minimum misguided competition.

Search Engines - Buying Keywords - Inside Story

Buying Your Keywords to appear in Browser Address Search Bars –

It seems like about two or three times per month we get a phone call that extol a 'sure-fire' way to drive key word directed traffic to your law firm's website. At first blush the pitch sounds very appealing: You can purchase keywords so that when someone types that specific keyword into their Internet browser they will be taken direct to your website.

Like many such scams, it takes further investigation to get the real facts. There are several variations of these plans and they all sound like you would be passing up a terrific opportunity if you do not immediately sign up to ‘own’ your important keywords.

After some in depth questioning, the real story can be summarized by the clich้ “If it seems too good to be true, it often is. Like most scams, this one is based on a kernel of truth, embellished by the omission of material facts.

Here is what we found out:

One plan only works if the keyword is typed into the browsers address bar, not a search bar. The address bar is where the name of your website appears like

http://www.your-site-here.com. Most people do not type search phrases into this bar. Plus, in order to work, the person must have downloaded a program that replaces or modifies their Internet browser. This is the real key to this plan. These program modifiers are usually downloaded without the full knowledge of the public. Many times they believe they are installing an enhancement that will add some minor function to their browser at no cost.

In reality, they are being misled as to the real purpose of the program.

The other version of these ‘purchase your keywords’ programs is similar to the above plan, but has the search box of the Internet browser modified to redirect the searcher to the paid-for websites.

With both variations, the key to their operation is that they only work with a modified Internet browser. Many times, such software is known as spyware and piggybacked on some freeware
program to mislead the public into installing the software.

This raises some important questions. Do you want to participate in such a misleading program?

Also, the key to the potential success of such plans is the installed base of the modified browsers. Here is where you will hear all types of claims as to the installed base. However, judging from the comments on various Webmaster forums, it seems that this installed base is too small to be cost effective.

Just for fun, on the last two of these solicitation calls, I pretended to be interested. (One was in reference to a San Diego real estate site and the other was a Houston legal website where we are the Webmasters.)

I asked the caller about their installed base of rigged browsers. Needless to say, I received extraordinarily high figures. They tried to get me to sign up immediately, because the keywords I could get now might be purchased at any moment by others. When I asked them to please email or fax over some verifiable information on the numbers, I received assurances the information would be sent shortly. Surprise, surprise, no information was ever sent! The same scenario was duplicated when I requested a list of a few local attorneys who were using the service for at least six months.

Also, with many free programs designed to find and remove such spyware, upgrading of systems and computers, it is debatable whether this installed base will be increasing or
decreasing. Will your investment create a profitable return?

Again, based on Webmaster forums, it seems to be the consensus that you will get more visitors to your website by sliding your business card under the windshield wipers of cars in a supermarket parking lot.

Is Your Domain Name a Sitting Lottery Ticket?

At the end of 2003, the domain Men.com sold for 1.3 Million Dollars. And
this lucky domain name investor originally paid $15,000 for it in 1997.

Not a bad investment huh?

Let me make one single point, the domain market is a lucrative one. Domain
names are sold and bought daily for big money. The Internet is only in its
infancy so owning a great domain name is like owning a nice piece of real
estate.

Domain names are the “real estate” of the superhighway.

So are you one of the lucky people that own several domain names? You may
be sitting on a winning lottery ticket.

Here are a few main characteristics of valuable domain names:

* Usually single word .com’s are worth big money. Why? Because they get natural
type in traffic. If you owned Men.com and put up some advertising links or affiliate
products related to men, you could make a nice income by doing nothing. You wouldn’t
even have to promote it.

* 2-3 Letter .com’s are also worth lots of money. Why? Because for one they are all taken and secondly big companies will usually seek them out if it is an acronym of their company.
Having a short, memorable domain name is key for people to remember it. And 2-3 letters is
perfect!

* Typo domains of popular, well established companies. Although, if you own one of these, the big company may come knocking at your door to ask you to turn it over. For example, if you owned gooogle.com (note the extra “o”), Google could get the name because it is trademarked and it is too close to the original website name. In this case, Google.com owns, Gooogle.com.

If you want to find out the true value of your domain name, you can use different domain appraisal services. One of the best is Appraisalblast.com. For a very low price, they will give you a detailed report and let you know if you are sitting on that lucky lottery ticket.

In some cases, names you don’t think are worth much...are. It all comes down to how important the name is to somebody.

The domain name business is a lucrative one and there are still great names out there. It just takes some looking and also a creative mind to think ahead of what will be popular.

The Domain Name Gold Rush

All the good ones are taken. The really good ones, that is. But they don’t always stay taken.

Domain names often come back onto the market. Even before they do, domain name prospectors are sifting through them to find the gold domains among them.

Why domain names become available again

Thousands of domain names expire every day. Other domains are offered for sale. The reasons are varied:

- Carelessness

- The webmaster forgets to renew the domain by the expiry date.

The email address that the domain is registered with becomes invalid, and the domain name registrant doesn’t receive the renewal notices.

- Lack of need or funds

- The company that had registered the domain goes out of business.

- The website owner loses interest in or doesn’t have time for the website.

- The website owner doesn’t have funding to continue the website venture.

- The domain name registrant registered numerous domains on speculation and couldn’t afford to continue renewing unused domains.

Profit

- The domain name registrant may realize how much a domain is worth and decide to sell it.

- The domain name registrant may have registered the domain because of its potential worth, with the aim of selling it later.

What makes a previously registered domain name valuable?

In July 2005, the domain name website.com sold for $750,000, the highest-valued domain name sale this year. Why would anyone pay so much for a domain when they could register a new domain for under $10?

- Instant traffic

If the domain name previously pointed to a website, search engines have already indexed that domain name. Other websites probably still have links to that domain. If the domain is listed in directories, these links bring in even more traffic. You register the domain, and the work getting incoming links has already been done for you.

- Surf value

Sometimes web surfers search by typing generic words followed by dot com (or other extensions) into their browsers, for example, dogs.com. This particular domain name redirects to the website for a company that sells pet products and services. A domain name like this constantly brings visitors to the website without the cost and effort of advertising and marketing.

- Easy to remember

Your company name may not be memorable, but domains such as dogs.com and website.com are. People are more likely to return to a site or pass on the name to their friends when they can easily remember it.

How to find domains pending expiration

You decide to join the gold rush for valuable pre-registered domains. Finding expiring domains is the first step, but you also need to research domains that are about to come back on the market.

Lists of domains pending expiration

At these websites, among others, you can search for domains containing keywords you enter. At expireddomains.com, the results contain domains that are currently available, soon to expire, on hold, in the Redemption Grace Period (RGP), or for sale by their registrants. Extensions searched: .com, .net, and .org.

The domainsbot.com database searches .com, .net, .org, .info, and .biz extensions for domains that are available, for sale, or expiring.

Domain research

You can find some (but not all) incoming links to a domain by entering “link:siteURL” (replace ”siteURL” with the domain name) into Google or Yahoo. When you find the links, follow them to see what types of sites link to the domain. How would you feel about having these particular sites linking to your site?

Also look into any possible problems associated with the domain. Search engines may have banned the domain if the previous site had controversial search engine optimization techniques employed, such as the use of hidden text or links. Check the history of the site at a domain name via the WayBack Machine. If the domain previously pointed to a site with gambling or adult content or a lot of affiliate links, or if it employed questionable search engine optimization techniques, search engines may have banned the domain. Aside from the possibility of a domain being banned, you may not want incoming links from sites associated with these types of content.

How to register domains pending deletion

You’ve decided on a domain that you want. How do you maximize your chances on getting it?

At eNom.com’s Club Drop, you can bid on expiring .com and .net domains the day before they’re available to the public. You can also be notified when domains matching your search criteria become available.

The NameWinner system places bids on .com, .net, .org, and .info domains for you. It bids only as high as is necessary to maintain your high bid position up to your maximum bid.

How to profit from your domains

- Selling domains

If you have a domain that may be valuable and that you aren’t using, consider selling it at a domain auction. If you already have a buyer for a domain, you can transfer it securely through Escrow.com.

- Paid parking for domains

With paid domain parking programs, also called "domain monetization" or "monetize domains," you can earn pay-per-click revenue via targeted advertisements. These sites offer domain monetization services:

- DomainSponsor

- Park Quick

- Domain Spa

- Google Adsense for domains

With the right knowledge, timing, and a bit of luck, you have a chance as a domain name prospector to hit pay dirt.

Link Building Strategy

Website promotion is essential to promote your e-business. Building a website is not enough for carrying on a successful online business. You have to adopt right link building strategy to promote your website in a search engine friendly manner. Search engines consider link popularity as an important factor to determine the ranks of the websites.

A website with quality links is likely to rank among the top ten results of the search engines. The link popularity for every search engine is different from the other. You can find out the link popularity by typing “Link: domain name of the website” in any of the search engine. The compete details of the sites linking to your website will be in front of you.

You can devise an effective link building strategy to raise the link popularity of your website. You can incorporate three types of links for this purpose— internal, external and reciprocal links.

The best possible way to have a good linking plan for your website is to develop a site map. A site map is the plan of the whole website that contains entire links on a website. The links are specified according to the specific details of a topic. They are generally given in a hierarchical manner. The links must be text links containing the keywords related to your website. This makes the search of the search engine for links quite easy.

You can have a quality internal links and can get the pages of your website linked internally. The website is rated as a good quality website, if it has rightly placed internal links. The link building strategy also stresses up on the outgoing links. They make your website user-friendly.

Connecting to the right websites makes your website to access good content. If the content of the sites related to your site is not good or useless, the search engines will not consider such links as useful. The message is clear that you have to stress on the quality of the links rather than the quantity.

The inbound links are the most important for link building strategy. You can get other websites to link to your website by developing good content. According to the experts, content of a website is the primary decisive factor in link building. Others will be interested to link to your website, if and only if, you have a good content on it.

The expert link building strategy is also to build reciprocal links with your competitors. This is beneficial to both the parties of linking. Both of them will provide targeted traffic to each other. This link building strategy is the ultimate mantra for getting quality links and gain good link popularity as the information on both the links will be related to each other.

The accurate link building strategy pushes ahead your target of link popularity, resulting in high search engine ranks.

My Top 10 Favorite Internet Tools

When you make your living on the Internet, you can
sometimes forget that the tools and resources you take for
granted might rate an incredible discovery to someone who
doesn't already know they exist.

Whether they help you save time, save money, or avoid
frustration, these tools and services rate my highest
recommendation for just plain making life easier, faster
and cheaper.

1. Short Keys -
Available free at www.shortkeys.com/lite.htm, Short Keys
allows you to create shortcut keys to cut down on
repetitive typing tasks. I absolutely love this program
because of the amount of time it saves me every single day.

2. Good Keywords -
Available free at www.goodkeywords.com, Good Keywords
enables you to condense hours of keyword research into a
few seconds. Find out the top keywords your target audience
searches for so you can put your advertising dollars in the
right spot to catch the biggest fish.

3. Mail Washer -
Available free at www.mailwasher.net, this program enables
you to spot and delete spam and viruses before downloading
them to your computer. With so much spam clogging my email
in-box, I couldn't survive any more without this program!

4. ClickBank -
If you sell a downloadable product such as an ebook,
report, or software, you can't beat clickbank for
processing credit card payments. Not only do they take the
payments and send you a check twice a month, they also plug
your product into an existing network of thousands of
affiliates who can sell it for you.

5. GoDaddy.com -
Cheap, reliable, easy to use domain name registrar that
only charges $8.95 per year for each domain name you
register. Godaddy rates cheaper and just as, if not more,
reliable than any other domain registrar.

6. GroupMail -
Visit www.infacta.com to download the free version of
GroupMail. The program allows you to email and do mail
merge to your entire database of contacts. It's a great way
to stay in touch with customers, family, and clients.

7. Google -
As far as I'm concerned, Google.com rates as the Web's best
search engine. When I need to find something online in a
hurry, Google usually produces exactly what I want to
locate!

8. Front Page -
Say what you want about Microsoft, but the FrontPage html
editor has served me well for the last 5 years and
counting. Though I don't use the more advanced features, I
can always count on FrontPage to help me get my web pages
done quickly and easily.

9. Smart FTP -
Log on to www.smartftp.com and download a free copy of the
easiest FTP program I've every used. If you need to
transfer files to and from a web server and you know how to
use Windows Explorer, Smart FTP will enable you to upload
files to the web like a pro in minutes.

10. Note Tab Light -
Perhaps my favorite tool of all. Note Tab enables me to
easily format text messages for my newsletters, manipulate
html code and remove formatting from word processing
documents. Log on to www.notetab.com for a free copy of the
"light" version.